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November 03, 2009

Dean Del Mastro as the Patron Saint of Political Ad Spending

You would think that before Peterborough MP Dean Del Mastro was invited to play the role of the Patron Saint of Political Ad Spending, someone might have posed the obvious question: is he the right man for the job?

Some folks in Peterborough Riding are shaking their heads, thinking about all those CPC-branded hockey pucks that were handed out at the United Way kickoff breakfast back in September -- and the annual Dean Del Mastro hockey tournament that is as much about scoring political points for the Conservative Party of Canada as it is about raising dollars for the United Way.

Raising funds for the United Way is a great idea, of course. But if you're doing it for the right reasons, why not leave the Conservative Party of Canada hockey jerseys in your hockey bag and invite politicians from all parties to get in the game. In this case, the reason is obvious: it's a branding opportunity for the CPC -- and you can't brand properly if there aren't any logos on parade.

And as for Del Mastro's intention to ask Sheila Fraser to investigate the sponsorship scandal? Given that Fraser has already done her job on this file -- her investigations led to the Gomery Commission -- Del Mastro comes across looking like another John Baird: a Harper wind-up toy who will carry out the will of the PM, no matter how foolish or facile.

[BTW -- Don't miss this deliciously snarky lesson in Parliamentary procedure, courtesy of Kady. I'm sure Del Mastro will be taking note of it in future.]


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Great discussion. Thank you for the comments on both sides.

Fund-raising for community causes has never been more important than it is this year. We can all agree on that, as Ed noted.

Sean -- I thank you for your excellent and insightful questions.

Staple of the party for sure, as mentioned before there was a game earlier this year in Barrie, Ptbo, the Brockville area and a game in Edmonton later this month from what I believe.
So yes, indeed I beleive that playing hockey games is indeed a staple of the party. It's a well known way for CPC Mp's to help give back to the community. Don't read too much into it Mr. McCarthy.
As far as I can recall, well actually I don't recall too many Liberal fundraisers solely for the benifit of the community. In fact one of the last Liberal fundraisers held was the "sky is the limit fundraiser" as Bob Rae put it. Actually come to think of it, that was cancelled, or at least the rules were changed.
Anyway, as for the debate, indeed I believe it is over. Dean's crew will help raise over $100,000 for the United Way and that's all that really matters, on that we can both argree.

Thank you Edward for your quick response… according to you it is not necessary to have Conservative Party advertisements at this event. “I don't know if anyone said it would be impossible for the UWHC to happen without CPC jerseys etc.” However, there are numerous corporate sponsors who are shelling out large sums of money to have their logo stitched to Conservative Party jerseys... “But I do know that there are a number of Sponsors who are paying ALOT of money to make sure they are the sponsors of those particular Jersey's.” The most revealing part of your contribution was “this is a staple of the party.”

Thanks for clearing this up for us… I think this debate is over. However, I suspect you have more to tell and I strongly encourage you to do so…

Dear Sean, in response to your 3 questions, which are indeed thoughtful...
However, number 1, I don't know if anyone said it would be impossible for the UWHC to happen without CPC jerseys etc....But I do know that there are a number of Sponsors who are paying ALOT of money to make sure they are the sponsers of those particular Jersey's.
As for question 2, I would suspect that Dean will indeed continue to work hard for the community after he is no longer an MP, and if there is an appitite and the resources available I would guess the answer would be yes. However, I can't speak for the MP.
With question number 3. To be honest with you, I'm not sure if an invite has ever come his way to help out with any other initiatives besides the 10 or so games he already plays in for the CPC fundraisers.
As for the games themselves, this is a staple of the party that Dean is proud to be a part of. He has chosen to help the United Way, others choose to help their local hospital etc......
Any ideas how much Peter Adams and his fellow Liberals helped raise for the UW in his 13 years?
So far I've got Dean at about $145,000 since 2008. Why does he and his friends and staff do it? Because its important and it helps and the only people I hear bitching about the Pucks and suchy are those who don't vote Conservative, which by the last election are clearly in the Minority.
Thank you for reading and I look forward to seeing more of your editorials in the Examiner Mr. McCarthy.

Edward... 3 simple questions I triple dare you to answer:

1. Why is it impossible for the United Way Hockey Challenge to happen without Conservative Party advertising?

2. Del Mastro didn't host this event before his political career started. Will he continue hosting this event once his political career is over?

3. Is Del Mastro assisting non Conservative M.P.s in other ridings in organizing similar events for the united way?

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