The Problem With Polls, 1994

"Many describe news coverage of Canadian elections as being analogous to that of a sporting event or "horse-race," with serious analysis of the issues or investigation into areas of voter concern being largely ignored. The media's emphasis on who is winning and who is losing (as well as on the campaign "style" of leaders and their parties) may also result in so-called 'leader fixation.'"

Claude Emery
Parliamentary Information and Research Service
Political and Social Affairs Division
Public Opinion Polling in Canada
January 1994